Thoughts on Socio-Technical Structures and Ethics

Last week, I came across an article which reported on the fact that Google regularly receives requests from the US government to remove information from the Internet and complies with their requests most of the time. In particular, they recently asked Google to remove embarrassing videos from YouTube portraying police brutality on the Occupy protesters in Oakland, California.

For a generally optimistic young media studies grad student, this news was incredibly disheartening. Actually, to a person with even a small semblance of morals, this probably should be disheartening. We have been taught to think that in our new new media world, we all have a voice and can express it through tweets, Facebook posts, blog entries, photos and videos. This report suggests that this is all just an illusion.

It also shows how closely the government and corporate media giants work together. It illustrates perfectly the trouble everyday people face when the government and those who create social reality (See Colbert on Wikiality) in today’s world are in cahoots. Though, there is danger in the serious concentration of media ownership and political power in society today, the ubiquity of cameras and new media technologies and the decentered structure of the Internet, allow us to observe these abuses of power like never before.

Events like these, where the objectives of governments and corporations clash with those of freedom seekers and libertarians, offer social analysts an interesting place to focus their observations. Because of the nature of our communication tools today, sociology, I think, becomes easier. We see social structures and individual and institutional motivations more clearly fixed in various configurations of content, people, technologies and actions.

Last Friday I attended a symposium on digital ethics and policy at Loyola University Chicago where exactly this topic was explored by a number of really innovative and insightful scholars and media practitioners. Leading the charge was opening keynote speaker, New York Times best-selling author and game designer, Jane McGonigal. In her presentation, she suggested that games should empower their players. She described her game Evoke which gave its players, who were mostly, young people in South Africa, an opportunity to make positive changes in their (mostly offline) communities as well as build a professional portfolio (resume) for themselves while they’re competing and having fun playing a game. Many of the players started businesses as a result of their involvement in the game. Her talk, along with others I heard there, restored some of my hope in the state of our socio-technical world.

Another really thought-provoking speaker, Julian Dibbell described two general socio-technical structures: one authoritarian (imagine Facebook where a designer like Mark Zuckerberg sends down software and rules of engagement to users from on high) the other federalist (the users each own their own part of the structure and make their own rules). His argument was that the concentration of power in authoritarian structures is problematic because a certain ideology and moral (or lack thereof) considerations are forced onto the users. In an egalitarian system, each user is in control of his or her own portion of the system. This is generally, a very humanist proposal. However, because many people do not have the skills, know-how and/or motivation to maintain their part of the system, in many cases this solution has pitfalls too. Dibbell’s lecture really made me think though and ultimately, it occurred to me that there might be a socio-economic lesson to take from his enthusiasm for the egalitarian, federalist approach. It seems to me that it is very useful to identify these two kinds of structures but that solutions to many complex socio-technial issues require a layering of these two approaches.

Though this is certainly a multi-faceted problem, let’s take the current jobs and economic crisis as an example. The creation of more jobs might occur if government were to help decenter certain areas of industry like energy production (solar, wind, etc.) and farming (local growers & markets). Though, it would take a strong central government to make these decisions and put these ideas into effect, it would I think make better economic and humanitarian sense. This solution is obviously a complicated and a multi-layered one. We can’t think in terms of one kind of structure being better than another. Both may be necessary to achieve the changes our society needs.

What is clear in these examples, is that the individual morals and ethics of powerful individuals are at the heart of making decisions like these. Today more than ever one’s individual ethics and morals are visible for the world to see, though they have always driven such social and institutional decisions. Perhaps, it was naïve of me to be disheartened when I learned that the government censors the Internet. Perhaps it’s even more naïve of me to have hope that those in power aim to improve lives other than their own. But in some sense I do and I hope they will- whether by force due to the ubiquitous and open nature of media today or just because it’s the right thing to do.


Posted on November 2, 2011, in Current Events in Focus and tagged , , , , , , , , , . Bookmark the permalink. 2 Comments.

  1. paraphrasing the late Richard Rorty: what use is philosophy if it is not based on social hope? empty, without meaning or relevance. thanks for this post for those of us who could not make it to Loyola’s excellent conference!

  2. enjoyed reading your thoughts, Lindsay.

    i wonder.
    even though the anatomy of emerging media might favor openness and make them less susceptible to control…
    the openness is heavily qualified by user skill and service access factors.

    can we begin to imagine the effort and fever among the powerful to control emerging media if access (along all dimensions) was seriously panoramic?

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